Audience Research

Who still purchases CDs?

Due to the fact that everyone purchases digital copies or downloads MP3 files of songs now means that there are not as many people who actually purchase CDs and their album covers. However, there are still a few people who collect these album covers as they enjoy collecting these as a way to support artists and/or do it as a way of simply having a collection of all the artists' work.

For example, for our artist, we know that his audience will purchase copies of his physical album, as they would want to support him an his career, especially as a small rising artist, and may also use CDs as the punk scene generally likes using old media players due to their 'alternate' style of living.

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Audience Research

The audience I will target are 16+ year olds, as punk music is listened to mainly by older teens upwards. The main target however will be punk rock audiences, as it is the genre that Omar creates music for. Generally, punk rock audiences dress in mostly black and white, with some red undertones, similar to that of Gothic audiences, with much more subtlety. They are a mostly underground style audience, enjoying more alternate music and media forms, which therefore means that they will enjoy Omar's music, as he has a similar clothing style to them, with his own spin, creates underground music and also himself enjoys alternate forms of media, meaning audience can relate to him as an artist.

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